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The bottom line is accessibility is usability—considering every user rather than those that happen not to have any accessibility needs. Understanding digital accessibility will help you to see where users are getting stuck and what to do about it.
Accessible products are easier and more intuitive for everyone to use — not just people with access needs.
If you have a digital product - yes.
Here's why it matters:
As well as making your product more inclusive to everyone that wants to use it, improving accessibility will improve your overall product performance.
When people can use your product easily, they’re more likely to stay, resulting in lower churn.
Accessible products often load faster, work better on mobile, and are easier for search engines to understand.
More people can complete tasks without friction, leading to higher conversion rates.
Not just a problem for colour-blind users (1 in 12 men). Also for anyone trying to read in bright sunlight with their screen on full brightness.
We do everything on our phones. If your website doesn’t work well on mobile, users are likely to bounce — and may never come back.
We do everything on our phones. If your website doesn’t work well on mobile, users are likely to bounce — and may never come back.
I offer accessibility audits that assess how inclusive your product is — and what needs improving.
You'll get a clear, actionable report outlining:
With this knowledge, you'll be equipped with quick wins you can act on immediately, and be able to create a roadmap to help plan longer-term improvements.
Want to understand how accessible your product is? Drop me a message with some details, and I’ll get back to you within 24 hours, Monday to Friday.